Detailed Accomplishments

   Sales

   Strategic Planning

   Marketing/Communications

   Internet/e-Commerce

   Press

G. William "Bill" Butcher

5302 West Bank Drive
Marietta, Georgia 30068
(770) 992-2348 CELL: (404) 786-9996
bbutcher@cjshawn.com

OBJECTIVE

Executive Sales, Marketing, Consulting, or Management Position

SUMMARY

High energy sales and marketing executive with strong revenue contributions as key member of management team in technology market space. Excellent communication skills, especially creative and technical writing, with C-level presentation and negotiation skills. Polished spokesman with experience and contacts in marketing and advertising. Consistent record of high revenue achievement with ability to turn concepts into marketing successes. Extremely proficient in Internet World Wide Web technology (HTML) and marketing (Electronic Commerce, B2B, B2C) techniques, as well as digital imaging, multimedia development, and distribution channels. Has a working knowledge of systems solutions, technology platforms, and network environments, as well as communications and imaging applications. Target market experience includes Telecommunications, Healthcare, Higher Education, Government, and Distribution.

PROFESSIONAL BACKGROUND

C. J. SHAWN & CO., Principal & Owner
EXECUTIVE CONSULTING ENGAGEMENTS:        1992 to Present

EARTHLINK, INC., (ALURIA SOFTWARE & ELNK VAS Group) Atlanta, GA        
Director Business Development – Value Added Services (VAS) Group – Aluria Software: defined market universe for OEM/SDK sales; instituted call tracking/prospect development/forecasting processes; finalized negotiation of over $3,000,000 in new OEM/SDK contracts; managed transition of Aluria Software into the EarthLink VAS mainstream, retaining all existing contracts.    
ADVANCED TECHNOLOGY SERVICES, INC., Atlanta, GA        
Vice President Sales & Marketing -- Revitalized sales & marketing efforts as part of digital imaging turn-around; focused sales efforts in Healthcare, Higher Education, and Government markets resulting in 150% increase in revenue; personally managed major client relationships; managed Internet emphasis and M&A activities.    
INTERNET FRONTIER, INC., (Spin-off from MICROFORUM, INC.) Toronto, Ont., Can. and Atlanta, GA
Vice President US Operations -- Spearheaded US market introduction of e-Commerce suite of applications and Web design services.    
MICROFORUM, INC., Toronto, Ont., Can. (TSE:MCF)
General Manager -- Led reorganization of turn-around reporting to CEO as key member of Management Team. Transformed software publishing company into Internet based, graphics, marketing and solutions company.    
MICROHELP, INC., Marietta, GA
Created and managed OEM, Government & Corporate Sales Channels.    
INTERSOUND MULTIMEDIA, Alpharetta, GA
Developed Multimedia (CD-ROM) Product Channel Sales & Marketing Programs.    
DIGITAL DESIGN, INC., Jacksonville, FL
Created multimedia hardware marketing plan, instituted National Account sales opportunities.    
DIGICOM SYSTEMS, INC., Milpitas, California
Established Channel Sales Plans, Penetrated major National Retailers.    
TSi POWER, INCORPORATED, Norcross, Georgia
Reorganized Sales, Generated Business Plan, Increased Revenue Base through Distribution Channels.    

HAYES MICROCOMPUTER PRODUCTS, INC., Atlanta, Georgia        1985 to 1991
Vice President - Sales, Americas Region (USA, Canada, Latin America);


WORDPLEX CORPORATION, Atlanta, Georgia        1983 to 1985
Director, East Coast Operations;


RAYTHEON DATA SYSTEMS (Lexitron Corp.) Washington, DC/Atlanta, Georgia        1978 to 1983
Regional Manager, Atlanta, GA;


XEROX CORPORATION, Washington, DC        1968 to 1978
Senior Account Executive; Manager, XIP Program.

PROFESSIONAL AFFILIATIONS

AMSP -- Association of Microsoft Solution Providers; President, 1999-2000
SPA -- Software Publishers Association; Chairman, Marketing SIG, 1994-1995

EDUCATION - RECOGNITION

University of Virginia, Charlottesville, Virginia

Outstanding Young Men of America

Old Dominion University, Norfolk, Virginia

Who's Who in the South & Southwest

PUBLISHED

"Breaking Through Distribution Barriers," Computer Retail Week, October 17, 1994

"Effective Cash Management with Document Imaging," White Paper, December 2001

"Maximizing the Benefits & Safety of Document Management in the Healthcare Industry,"
White Paper, January 2003

© Copyright 1994-2004
C. J. Shawn & Company
5302 West Bank Drive, Suite 120
Marietta, GA 30068
(770) 992-2348